What is the #1 online marketing platform that can bring your business up to the top, bringing you more online business than you can ever handle? Facebook? Instagram? Pinterest for sure! Wrong, wrong, and wrong.
While all these are extremely effective, they don’t come close to the amount of traffic you can bring with email marketing. In this post, I will go through a few reasons why if you have no email list, you are losing business, and how you can set it up in less than an hour and get people to start signing up today. Let’s go!
Why Email Marketing?
Here is the top reasons that, in my opinion, email marketing is the way to go:
- Learn from the best
- Build Trust
- High ROI
- Returning traffic
- Get to know your audience
- No algorithms
1. Learn From the Best
Just look at Amazon, Ebay, and many successful businesses. One way they get people to keep buying products is by sending them emails, showing them deals and offers. This alone should inspire to do the same.
Now I know what your thinking: “I’m no Amazon, I’m no Ebay, I’m just a health coach, I just have a small shop.” Here is a quote from Postfilm Design: “The biggest mistake a small business can make is to think like a small business.”
You can be an Amazon, an Ebay, but you have to start somewhere.
2. Build Trust
There is a reason someone will sign up for you email list, and it’s not just because of what you offered them in return (I’ll discuss that in the next post). They trust you and they are interested in what you do. They like to from you, and this makes it really easy to convert them into paying clients.
The more valuable content you send their way, the more will trust you, they will be more interested in your offers, and the easier it will be to convert them from a lead to a buyer.
3. High Return On Investment
The Direct Marketing Association claims that email marketing has an average ROI of 4300%! That’s incredible! That means you will get back $440 for every $10 you invest!
4. Returning Traffic
Emails are a great way to put out campaigns that will help you generate returning traffic to your website. We’ll talk about this in a later post.
5. Get to Know Your Audience
When you put out content that serves peoples interest, you will get feedback and questions from potential clients. You can take advantage of this to get to know your audience better.
6. No Algorithms
You will have direct access to your ideal clients without any Facebook or Instagram algorithms getting in the way. If you manage your email list properly, you will have built a custom platform that is more effective than all of the social media platform combined!